Chesterfield to Russian smokers

Chesterfield brand was presented at the American market in 1912. It was unfiltered cigarettes. Successfully compete with other popular U.S. brands, until the end of 40ths Chesterfield was one of the best-selling cigarette brand in the United States. Chesterfield filtered out on the market only in 1965, when the filter cigarettes have seized more than half the U.S. market. Chesterfield cigarettes appeared on the Russian market in the early 90's. At that time, dealt with the sale of imported cigarettes. In 1994, the production of the brand began in St. Petersburg.

Cigarettes are positioned as a high quality unique brand cigarettes with flavor to achieve. This brand is particularly popular among consumers in the 20-30, most of them are citizens of large cities.

Chesterfield audience are people who approach life positively. They may find something special in every ordinary action and time, and it will be Spice of life. Refusal of a cliche, the standard trends, the desire to establish their own rules, personality and unconventional approach, all these factors are smoking Chesterfield separately from other consumers of cigarettes.

Originally Chesterfield brand advertising campaign was supported by Chesterfield-American classics, and it is no accident, this brand of cigarettes is almost ancient history. In 1998 began a campaign to change the brand and its adaptation to more demanding consumers Russian. For example, Chesterfield was the first brand of tobacco to the Russian market communication platform which is based on history rather than the brand itself, as the main component of cigarettes, as tobacco and his family. The main purpose of Chesterfield advertising campaign is the image of international cigarette brands, created for true connoisseurs of high-quality tobacco.