TOBACCO gradually loses the political influence

In city centre Rejli, all in several quarters from state legislative buildings, fashionable the new bar last month is opened.

It is called "Tobacco road". But all a bar is forbidden for smoking.

These days that a few irony is not a single instance. For smokers, and for the tobacco industry which has crucial importance for economy of the state throughout centuries, the landscape promptly varies.

"Our consumers, certainly, face a great number of final situations, whether it be social work situations or situations where they feel conveniently to smoke", Mor Pejn, representative Reynolds American has told incl.

Change of social viewings of smoking is accompanied by reduction of political support of the tobacco companies. Throughout many years, Reynolds and other large players of the tobacco house advantage in area of a policy Northern Carolina uses any. However 2009 forms to to be difficult year for tobacco products in the country the largest tobacco manufacturers of the state.

Here some of latest developments:

Last week legislators powerful in СС the House of Representatives has renewed the Push about a smoking interdiction at restaurants and workplaces in premises in Northern Carolina.

In НК the senate, another powerful legislators wish to raise taxes to cigarettes this year.

At federal level, Elizabeth Doul's former senator, the convinced supporter of the tobacco companies, has been replaced Senator Kej кагана, which last week have voted in favour of increase in the federal tax at tobacco to pay for medical insurance of children.

Northern Carolina politicians even more often assert that health hazards from smoking outweigh the important heritage state tobacco.

"I know that this state has rich history of cultivation of tobacco, and we love our farmers, and we respect them," the D-call has told the state to Republic Dzhennifer Vajs. But, she has added, "it is a question about health and safety of workers in our state".

Weiss meant an offered interdiction for smoking in workplaces in premises. The main author of the bill is to Hugh's Holliman Republic, D-Davidson, the worried cancer of lungs.

Two years ago the similar bill submitted Holliman only with small backlog in the House of Representatives. This year is expected, face from other rigid struggle. But even groups which resolutely oppose interdictions for smoking in the past, - such as НК Restaurant and Lodging Association - accept softer position this year.

Paul Stone, the president and the main chief executive of Association of restaurants, has told it considers that some type of an interdiction for smoking in Northern Carolina is inevitable.

As Holliman does it to achieve an interdiction for smoking, some other state legislators wish to lift the state taxes to cigarettes this year. The main thing is the supporter of senator Mark Basnight, head НК the senate which also wishes to lift taxes to alcohol.

Such increase in taxes will have insignificant influence on closing of budgetary deficiency of the state, but Basnight says that its principal cause for support conducts them not to increase of incomes, and in bottom public health services of the state-sanitary of expenses.

Despite these wide antitobacco efforts, the tobacco industry remains powerful, and continues to be the basic player in Northern Carolina a policy of election campaigns and lobbying of payments.

The senator Linda Garrou, D-Форсайт, protected the tobacco industry, last week. Garrou, the main lieutenant Basnight, almost always in the consent with it. But it opposes increases in taxes at cigarettes.

Garrou, whose district includes Vinston-Salem a staff Reynolds, says that the Congress is on the verge of increase of the federal tax to cigarettes. It is the tax which is supported кагана last week. Other senator of Northern Carolina, republican Richard Berr, opposes it.

"It will be difficult for us (government) for the purpose of increase of taxes, and" on the tobacco companies, Garrou has told: "If we are going to keep these fine corporate citizens, to keep workplaces and to hold money in our state".

Basnight has told that he understands position Garrou in opposite to increase taxes to state cigarettes.

And I too if I represented Winston-Salem, have told it.

Пейн, representative Reynolds, says that the company still considers that has good support in General Assembly, despite offers of this year.

"I think, in parliament to Northern Carolina there is very wide and deep understanding of importance of tobacco, both historically and economically, to the state, she has told.

But she also recognised that political conditions vary. More in detail legislators are ready to consider possibility of increase in taxes to cigarettes, she has told, and a number of other laws Northern Carolina, last years, smoking in places is forbidden, are so various, as prisons, adult old people's homes and the state government of cars.

"There are social shifts", tells Pejn.

"And our legislators, are a part of this society, as well as all the others".

Chesterfield to Russian smokers

Chesterfield brand was presented at the American market in 1912. It was unfiltered cigarettes. Successfully compete with other popular U.S. brands, until the end of 40ths Chesterfield was one of the best-selling cigarette brand in the United States. Chesterfield filtered out on the market only in 1965, when the filter cigarettes have seized more than half the U.S. market. Chesterfield cigarettes appeared on the Russian market in the early 90's. At that time, dealt with the sale of imported cigarettes. In 1994, the production of the brand began in St. Petersburg.

Cigarettes are positioned as a high quality unique brand cigarettes with flavor to achieve. This brand is particularly popular among consumers in the 20-30, most of them are citizens of large cities.

Chesterfield audience are people who approach life positively. They may find something special in every ordinary action and time, and it will be Spice of life. Refusal of a cliche, the standard trends, the desire to establish their own rules, personality and unconventional approach, all these factors are smoking Chesterfield separately from other consumers of cigarettes.

Originally Chesterfield brand advertising campaign was supported by Chesterfield-American classics, and it is no accident, this brand of cigarettes is almost ancient history. In 1998 began a campaign to change the brand and its adaptation to more demanding consumers Russian. For example, Chesterfield was the first brand of tobacco to the Russian market communication platform which is based on history rather than the brand itself, as the main component of cigarettes, as tobacco and his family. The main purpose of Chesterfield advertising campaign is the image of international cigarette brands, created for true connoisseurs of high-quality tobacco.